Read Our Journal Posts


Hotel, Commercial WOOLF interior architecture and design Hotel, Commercial WOOLF interior architecture and design

The Colour Theory: Designing bespoke hotel interiors

Discover the profound impact of colour on emotions and behaviors with insights into color psychology for designing communal and individual spaces like hotels. Pablo Picasso noted that "Colours, like features, follow the changes of the emotions." Consider how you want guests to feel during their stay, aiming for transformative effects that enhance perceptions and overall experiences.

Read More
WOOLF interior architecture and design WOOLF interior architecture and design

What are Hoteliers & Hospitality consultants looking for in boutique hotel design?

Explore the evolution of hotel design and the rise of boutique hotels, blending hospitality with residential comfort. Discover how Woolf's interior design principles optimise guest flow, enhance comfort, and amplify brand storytelling. Learn why personalised décor and immersive experiences are key to setting boutique hotels apart in today's competitive market.

Read More
WOOLF interior architecture and design WOOLF interior architecture and design

An experts eye on emerging hotel design trends

This year, WOOLF unveils intricate nuances and layers in hotel design, particularly focusing on sustainability and the seamless integration of wellness into the very fabric of the establishments.

Read More
WOOLF interior architecture and design WOOLF interior architecture and design

WOOLF Interior’s Top Residential Design FAQ's

When we first meet a private residential client there are always five key questions, a new client will want to explore with us.  Read our top 5 FAQS’s clients ask Woolf Interiors and how we create uniquely personal interiors.

Read More
WOOLF interior architecture and design WOOLF interior architecture and design

The Insider: Curating Art For Interiors

‘For the love of art and interiors’. How do the WOOLF team curate art work for interiors. The ‘Insider Interview’ on curating classic and contemporary art work for the interiors of residential houses and hotel projects.

Read More
WOOLF interior architecture and design WOOLF interior architecture and design

Sustainable accountability in hotel interiors:Part II

An in depth look at how WOOLF strive to create sustainable hotel interiors with original personalities. Our spaces are both visually appealing and are designed to promote a responsible hospitality industry.

Read More
WOOLF interior architecture and design WOOLF interior architecture and design

Inside Boutique Hotel Interior Design

Next in the hotel interior design series, we’re looking at the world of boutique hotels: examining what a boutique hotel is, the differences between boutique and small luxury hotels, and how exceptional interior design can elevate the entire brand to create a successful hotel business. 

Read More
WOOLF interior architecture and design WOOLF interior architecture and design

Exploring the star quality in 5 star hotel design

Whether a hotel is contemporary or historic, there are commonalities 5 star hotels share which enables them to achieve this next-level quality, and it starts with the interior design.
We delve into the world of 5 star hotels and focus on how these fabulous spaces earn a coveted 5 star rating. 

Read More
WOOLF interior architecture and design WOOLF interior architecture and design

Exploring the best hotel reception design

A hotel reception is arguably one of the most powerful spaces in a hotel. As the first space guests enter upon arrival and the last place they see when they leave, an excellent first impression ‘curb appeal’ is key for a hotel brand’s success.
We explore how interior design can make a hotel reception successful.

Read More
WOOLF interior architecture and design WOOLF interior architecture and design

Everything you need to know about hotel interior design

In this series we will be looking at hotel design as a whole, looking at the differences between luxury and boutique hotels, delving into the shining world of 5-star hotels, and finally revealing our top tips for bringing the best of hotel design into your homes.

Read More