News & Inspiration
The Bath and London studios share a fascinating journal of global inspirations, local insider knowledge,
ideas, professional tips and our favourite design news highlights. Join our newsletter for free monthly inspiration, project updates, insider design news and recommendations.
Discover the profound impact of colour on emotions and behaviors with insights into color psychology for designing communal and individual spaces like hotels. Pablo Picasso noted that "Colours, like features, follow the changes of the emotions." Consider how you want guests to feel during their stay, aiming for transformative effects that enhance perceptions and overall experiences.
Explore the evolution of hotel design and the rise of boutique hotels, blending hospitality with residential comfort. Discover how Woolf's interior design principles optimise guest flow, enhance comfort, and amplify brand storytelling. Learn why personalised décor and immersive experiences are key to setting boutique hotels apart in today's competitive market.
The boutique hotel movement created a fusion of the hotel experience with a home experience. Guests wanted a much closer alignment between experiences in hotels and their homes - A lifestyle crossover was born.
This year, WOOLF unveils intricate nuances and layers in hotel design, particularly focusing on sustainability and the seamless integration of wellness into the very fabric of the establishments.
When we first meet a private residential client there are always five key questions, a new client will want to explore with us. Read our top 5 FAQS’s clients ask Woolf Interiors and how we create uniquely personal interiors.
When we first meet a boutique hotel brand there are always five main questions that a new client will want to explore with us. Find out whats top of the list ?
‘For the love of art and interiors’. How do the WOOLF team curate art work for interiors. The ‘Insider Interview’ on curating classic and contemporary art work for the interiors of residential houses and hotel projects.
In a world of seemingly unlimited options, how do we ensure that the materials and products we specify for interior refurbishments meet WOOLF’s ‘ Green Credentials’?
An in depth look at how WOOLF strive to create sustainable hotel interiors with original personalities. Our spaces are both visually appealing and are designed to promote a responsible hospitality industry.
Next in the hotel interior design series, we’re looking at the world of boutique hotels: examining what a boutique hotel is, the differences between boutique and small luxury hotels, and how exceptional interior design can elevate the entire brand to create a successful hotel business.
Whether a hotel is contemporary or historic, there are commonalities 5 star hotels share which enables them to achieve this next-level quality, and it starts with the interior design.
We delve into the world of 5 star hotels and focus on how these fabulous spaces earn a coveted 5 star rating.
A hotel reception is arguably one of the most powerful spaces in a hotel. As the first space guests enter upon arrival and the last place they see when they leave, an excellent first impression ‘curb appeal’ is key for a hotel brand’s success.
We explore how interior design can make a hotel reception successful.
We catch up with Verity, the award-winning studios’ founder to ask her what we all want to know about designing houses and hotels.
In this series we will be looking at hotel design as a whole, looking at the differences between luxury and boutique hotels, delving into the shining world of 5-star hotels, and finally revealing our top tips for bringing the best of hotel design into your homes.